A Burning Hot Market For Used Children’s Clothing
A Burning Hot Market For Used Children’s Clothing. A large amount of surplus children’s clothing appears in our houses as the children grow up. Some clothes have never been worn. This arouses the willingness to deal with the excess children’s clothing at a low price and forms the source of goods and willing consumers in the used children’s clothing market. The rapid development of e-commerce has promoted the reselling of clothing.
Many Internet celebrities second hand clothes buy cheap childrens clothing wholesalers through trading platforms. Children grow and develop rapidly. The replacement of children’s clothing is obviously faster than that of adults. This article analyzes the feasibility of market-oriented operation of used children’s clothes, according to the features as short life cycle and high family surplus rate.
Fast fashion launches used children’s clothing business
Arket, a Nordic lifestyle brand under the Fast fashion group H&M, announced cooperation with Dutch online clothing ordering company Circos to launch a children’s clothing rental service.
The children’s clothing rental service will officially launch on January 28. At this stage, it is only open to the European region. Both the official websites of Arket and Circos support placing orders.
It is worth mentioning that both Arket and Circos currently have sales business of children’s clothing. Arket’s children’s clothing is mainly solid-color styles, most of which are priced between 10 euros to 25 euros. Some outerwear exceeds 30 euros.
Circos
Circos mainly provides clothing for infants and toddlers from 0 to 4 years old. Its cooperative brands include sports brand Adidas, outdoor brand Patagonia, and sustainable brand Vigga.
According to Arket, the children’s clothing rental service launched in cooperation with Circos enables consumers in Europe to rent children’s clothing at a minimum monthly fee of 19.50 euros.
The children’s clothing products selected by customers offer a home delivery service. Or, when the season changes, the customer can also choose to return the clothes.
Arket estimates that up to 8 to 10 families will share every piece of clothing under such a business model. Once the clothes are damaged, Arke will recycle them into new apparel products.
In its announcement, Arket stated that the project’s original intention was to implement the concept of sustainable development and help environmentally conscious parents save time, space, and money.
Statistics prove the emerging of the children’s clothing market
Because of the rapid changes in body shape during the growth period, children significantly demand clothing renewal. Therefore, purchasing children’s clothing is more inclined to rigid demand than consumption compared with adult clothing.
Arket said that a child undergoes rapid changes in the first two years of life. Parents will buy approximately 280 pieces of clothes on average for their children during this period. But wearing only for a few months or even shorter time.
According to data released by market research publisher Global Industry Analysts (GIA), the global children’s clothing market is estimated to be 252.2 billion U.S. dollars in 2020. This value will reach 325.9 billion U.S. dollars in 2027, with a compound annual growth rate of 3.7%.
The used children’s clothing market gradually upsurges
Several baby clothing rental companies have appeared in the U.K. in the past two years, including Bundlee, Belles, and babes. Consumers can rent a complete set of baby clothing by paying a monthly subscription fee. When the children grow, the unfit clothes can be sent back to the rental company in exchange for second-hand clothes of new sizes and styles.
The two companies provide clothing sets for babies before the age of two. The monthly subscription fee is between £20 and £40, depending on the brand selected by the user.
Luxury brand children’s clothing participates in resale
A Burning Hot Market For Used Children’s Clothing . Baby clothes and children’s second-hand market are both targeting resale opportunities for designer brands and luxury brands of children’s clothes.
Loopster, an online resale platform founded in 2017, sell used clothes of children from luxury brands such as Dior, Ralph Lauren, and Burberry. The Guardian once issued a report that the company provided data showing that its customers increased by 23% in the three months from December 2018 to February 2019.
The cleanliness of clothing
In an interview with the aforementioned “Guardian,” Loopster founder Jane Fellner said that the best-selling brand on this website could attract customers to snap up at a quarter of the initial retail price. The main reason behind this is that its products always can maintain good quality. “
Take the Kidswear Collective official website’s statement as an example. Before cleaning, taking pictures, storing, and selling, the company will conduct a rigorous review of eight processes to ensure the high quality of second-hand clothing.
Conclusion
Some parents consider buying second-hand clothes for their children as a choice in poverty. Clothing represents the individual’s external self-expression to a certain extent. They worry that second-hand clothing will affect the growth of children’s personalities.
At present, used clothing to sell. the children’s clothing leasing business like Arket and Circos has not yet announced specific pricing rules. Let’s see whether its price-performance ratio can impress the parents.